A dynamic digital experience
As one of the world’s top art schools, the RCA thinks differently, attracting people who want to absorb knowledge and bring about radical change. But its website wasn’t living up to this daring vision.
Chaotic and unclear, students were struggling to access the information they needed, content didn’t drive engagement, and prospective applicants were put off taking that next step.
The RCA needed a game-changing solution – a new digital experience worthy of the institution’s prestige and the talent it draws. We set about redesigning an AA-compliant, accessible site with sophisticated design at its core.