Revitalizing an industry icon’s flagship website

Boldly go…

After multiple reorganizations, Paramount recognized the need to revamp its iconic brand. At the heart of this effort was Paramount.com — a vital hub for diverse stakeholders including advertisers, talent, media, employees and investors. Beyond took the lead on rearchitecting and redesigning this flagship website. In just 12 weeks, we designed a modern platform that reflects the creativity, history and vibrant future of the brand.

A Paramount for every audience

Following a series of reorganizations over the past five years, Paramount’s global website had become fragmented, resulting in orphaned pages, inconsistent components and complex user journeys. It also fell short of capturing the identity of the brand and the immense value it represents. Beyond was tasked with creating a more navigable, unified website that reflected the company’s new design system. A key part of this redesign was enhancing the user experience and improving readability, site speed, responsiveness, and discoverability.

Building a better, branded experience

More than just a simple web redesign, this project marked the debut rollout of Paramount's new brand identity. We were challenged to push the boundaries of the brand guidelines, and explore how this new identity could be adapted for different purposes and audiences.

To guide this, we led a series of stakeholder interviews, conducted a competitive benchmarking exercise, and executed a thorough site audit. The findings led us to our creative exploration, which provided Paramount with a final concept that ranged from ‘Expressive’ to ‘Iconic’ to bring the versatility and vibrancy of its new brand to life.

This flexible design approach allowed us to strategically consider the current inconsistencies and bring uniformity to the new experience, while also providing the users with a delightful, narrative-led experience. Additionally, it allowed us to standardize the website and reduce the number of build and development efforts for Paramount’s development team.

Efficient, future-focused design

Over three months of phased, collaborative delivery, we re-architected and redesigned paramount.com, reducing friction and increasing coherence by establishing uniform components, sharpened narratives, and thoughtful brand application.

Critical to delivering at velocity was partnering with Paramount to determine the varying content requirements. This informed and allowed us to create a system that was not only easy to deploy but easy to scale and repurpose as the brand’s needs change.

This approach enabled us to explore and define the elements we could retain, adapt, or redesign entirely. In doing so, we were able to direct our attention to high-value, high-touch pages such as the homepage and careers section, while still ensuring a completely refreshed site experience. Beyond a measured and intentional design approach, complementing some existing components with newly designed ones, also enabled the Paramount engineering team to confidently size and scope the build, ensuring deadlines were met with confidence.

Express thyself

Paramount’s new brand is designed to be expressive. We seized the opportunity to breathe new life into its website with bold creative choices that hero content, honor IP, and deliver a modern experience that sets them apart.

This new unified website unmistakably embodies the essence of Paramount in a fun, engaging and intuitive way and caters to Paramount’s diverse audiences, whether they’re looking to stream, invest, or join the team.

The new paramount.com showcases our creative leadership, modern brand identity, and vibrant culture. The design system and digital experience that Beyond created is scalable and flexible, enabling us to meet the needs of our audiences and stakeholders — both now and in the future. And what's more, the effort felt like a true, collaborative partnership from start to finish.
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Lauren Streib, Vice President of Content