Promoting the future of deep learning
Keras, a modern deep learning library built for developers, has earned strong support from the Machine Learning community. To expand its reach, the Keras team within Google Cloud partnered with Beyond to reimagine the Keras.io experience.
A fresh start for Keras
The Keras website, attracting around 200,000 page views per month, had an outdated UX and UI that may have hindered adoption of its framework and promotion of its latest features. To proactively avoid market stagnation, it was crucial to showcase the significant updates made to Keras in late 2023 and revamp the platform to better meet user needs — all while overcoming the perception that Keras was exclusively tied to TensorFlow, despite Keras 3 now supporting both JAX and PyTorch.
Engineering the perfect user experience
We needed to treat this as a rapid project, executing the refresh in just 5 weeks to meet the Keras 10th anniversary deadline, all without compromising quality. Given the rapid framework, our team collaborated closely, combining the design team's expertise with the consultative support of our tech team to craft a sleeker, more modern design. The design concept for Keras.io was shaped by a set of guiding core principles:
Visual engagement
Visually rich and compelling designs are at the heart of our approach. By prioritizing aesthetic appeal and user-centric visuals, we can captivate users and drive higher engagement through thoughtful and striking design elements.
Clear calls to action
We prioritize delivering clear, impactful value propositions and guidance for developers, featuring purposeful calls to action like getting started on code snippets and community sign-up to guide users toward meaningful next steps.
Scale and flexibility
We design with the future in mind, ensuring adaptability and seamless integration of new features and an updated navigation. By building a scalable foundation, we can support Keras’ growth and long-term relevance for the evolving needs of users in the TensorFlow and JAX ecosystems.
Evolving with every line of code
We were excited to take on the challenge of redesigning the experience to better cater to the evolving needs of users within the TensorFlow and JAX ecosystems. Our key focus areas were:
Appearance and branding
Inspire developers and showcase the framework’s credibility.
Enhancing the user experience
Guide applied ML developers to essential tutorials, guides, and resources, making it easier for them to get started.
Highlighting Keras’ capabilities
Emphasize Keras’ interoperability with JAX and PyTorch, demonstrating that Keras is the ideal choice for users.
Spotlighting the KerasHub
Feature KerasHub as the JAX ecosystem’s premier pre-trained model repository, positioning it as a key resource to attract and benefit users.
Streamlining the information architecture
Provide intuitive navigation that allows users to explore the full Keras ecosystem, driving engagement and helping developers take meaningful next steps.
Throughout the entire process, we ensured our visual design and supporting code adhered to WCAG AA accessibility standards as our team brought this experience to life.
Celebrating innovation, empowering developers
Together, we designed and developed a visually engaging, user-friendly experience that not only celebrates Keras’ 10th anniversary but also empowers developers to explore the JAX ecosystem. This updated experience positions Keras as a premier repository for pre-trained models, showcasing its latest innovations and streamlining the onboarding process. It offers clear installation instructions and smooth navigation to the full Keras ecosystem, with internal pages updated to align with the refreshed design for consistent branding across the site.
The outcome is a sleek, modern front page that clearly communicates Keras’s interoperability with JAX. Explore the new Keras.io today and discover how it enhances your machine learning journey.
The Keras team loved working with Beyond on our website re-design. Beyond was extremely cooperative and responsive, making sure to address every detail in our feedback to help us pull off a vision that exceeded our expectations. We are super happy with the final outcome of our website re-design!
Monica Song, Product Manager
