Macro-trends and market needs
Recognising change, adapting accordingly.
Just Eat Takeaway.com is a leading food delivery business that puts millions of customers in touch with local restaurants every day. Its brands are household names across the world, and as of 2021, in the UK alone, the business took its one-billionth order – so it’s fair to say there was no issue with customer awareness!
But it hasn’t all been plain sailing. Food delivery is a competitive industry, and a couple of years ago, Just Eat was facing significant disruption from new entrants to the market. They got in touch with us for help maintaining their place at the top. We recommended a comprehensive strategy and vision overhaul, to make sure every element of the business was optimised for the future’s ever-changing markets.