Work is being redesigned. Creativity, customization and flexibility are critical to the modern office space, as the nature of our work and the people who do it becomes more varied and diverse. In a world where the lines between the home and the workplace are blurring who says we can’t have offices as beautiful as our homes?
With some of the most stunning and elegant residential furniture on the market, people don’t normally associate a brand like west elm with the dreary, fluorescent trappings of your typical office. But as a global leader in designing for people first, west elm wants to change how we think about the workplace.
Our role was to work with west elm to bring this vision to life and help grow an entirely new category for west elm’s business. And, we had to do it fast.
The task at hand was to redesign their primary customer-facing digital channel, westelmworkspace.com, in under six weeks— in time for the major industry conference NeoCon 2016. To make the most of this time, we ruthlessly adhered to a lean design and development process to get the highest quality product to market as quickly as possible.