Research and Analytics
Beyond was built digitally from the ground up, with data analytics at its core. We use a range of tools to capture data, but our sharpest tool comes from the minds of our brilliant analysts. Our team is laser-focused on uncovering insights that inform decision making, substantiate intuition and validate assumptions. This is how we do it:
Learn how your audience views your brand.
Using data from top media, consumers online, your customers and influencers, we set reputation benchmarks and measure the core areas to evaluate brand, product and service health.
Understand conversations in the market.
Using conversation analysis, social consumer insights analysis, and whitespace research, we identify conversation trends with key market influencers and customers to help shape your digital strategy.
Understand your customers’ needs through user research.
Having solid research capabilities is vital to our user-centered approach, so we’ve built our agency around it. Through our research, including workshops, surveys and user interviews, we create rich audience personas which help us establish the primary user needs and challenges that our design must overcome.
Case Studies: GSA Launchpad NSPCC London Marathon fundraising app Viacom Greenroom