When Elon Musk announced his new venture OpenAI, he emphasized the threat of malicious super-intelligence. The technology must be shared and free, he reasoned, to mitigate the risk of a SkyNet or HAL 9000.
There’s debate about Musk’s logic, but for content creators the more immediate threat isn’t robotic overlords, it’s creative automation.
The future of content automation is here
Robots have been painting abstractions for decades, and they’re becoming better at it. Associated Press uses Automated Insights to generate thousands of earnings reports every year. The University of Illinois is developing a program that teaches computers to collaborate on freeform jazz.
Are content creators out of a job? Not many — not yet.
Creative automation is currently derivative. Computers can learn little more than grammar and basic structure, organizing data into dry, repetitive news stories. Robotic painters and composers remain imitative, however nuanced and original their art may be. Content creators still have an edge, albeit slight.