YouTube wanted a mobile experience to guide visitors through the event, from learning about the schedule to discovering program content:
- Push technology that updates the app in real time during presentations
- Compatible with a wide range of iOS and Android devices, including tablets
- Reduced costs by using a Google Doc as a CMS
What did we know?
When we met the Google team, they were trying to use mobile technology to create a better experience for visitors at BrandCast. The NYC-based event was invite only and had over 2000 guests attending (no pressure?).
The event is a big occasion for YouTube each year, and there is a lot of information to digest about the programs that Youtube offers.