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Warner Bros. Studio Tour London

Warner Bros. Studio Tour London

warner-bros-studio-tour-london

Details

Office: London

Services:

  • Research & Measurement
  • User-Centered Design
  • Creative Technology & Engineering
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We’re expanding the reach of Warner Brothers Studio Tours' offering with a scalable digital platform.

Warner Brothers needed to create a new look and feel for their website, while providing information for the Warner Bros. Studio Tour London: The Making of Harry Potter in a clean and concise way.

After assessing the strengths and weaknesses of the site, and working with Warner Brothers to get a sense of prioritization and direction, we designed and developed a site that could deliver the same captivating experience as the tour itself.

We were able to create a destination for the Studio Tour that reflected quality and authenticity while making the experience clean and user-friendly, which was the biggest goal from this collaboration.

Warner Brothers saw a major drop in bounce rate, received numerous inquiries about booking special events such as the Christmas Ball or Valentine’s Day Dinner (which had never happened before), and overall page views went up by over 100%.

Key Highlights

Rapid Research

  • Team workshops were conducted to understand strengths and weaknesses of the tour and existing website. From there, we ran a client workshop to set direction.

Testing and Validation

  • We collaborated with Warner Bros. to run the staging environment through testing with What Users Do to gather up some changes and increase our backlog for future site updates.

Collaboration

  • Despite timezone challenges, we were in constant communication with the teams we worked with via phone, text, and email. We made sure to have an externally shared Slack channel to help us communicate better prior to launch.

Results

  • Bounce rate dropped from 40% to 9%
  • Quality of traffic improved as a result of a clearer ticketing information page
  • Pageviews increased by over 100% with each session, doubling the number of pages per session from 5 to 10
  • The Private Events team received numerous enquiries about booking special events all via the website, a first-time occurrence.

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