Beyond Logo Menu

Viacom I AM

Details

Year:2014

Office: New York

Services:

  • Experience Strategy
  • Information and Product Design
  • Technology & Engineering

An internal campaign for Viacom's Office of Global Inclusion aimed at creating a sense of belonging and diversity across all their offices

Viacom’s Office of Global Inclusion was launching their new internal website, on which they post global news, events and updates for each of their global multi-cultural resource groups. They needed to create a website launch campaign that would give their employees the opportunity to show what makes them unique in a company as diverse as Viacom.

 

Viacom Insight

Diversity isn’t what makes you different – it’s what makes you unique. And what makes you unique is what makes you belong. This is why it’s great to work at Viacom.

How did we do it?

Our developers are creative, so much so that we call them Creative Technologists. And this project was their perfect showcase, as they worked hand-in-hand with our design team to create a truly integrated off and online creative campaign. The campaign gave employees the opportunity to show what makes them unique in a fun and interesting way (offline), and gave them the opportunity to engage with the campaign online. Together the experience would give Viacom employees a clear sense of belonging and diversity across the Viacom offices.

THE RESULTS

2,500

unique visits (among a company of 10,000)

15,000

page views

3.02

average time on site

>250

I AM submissions in the first week

Andy and Kim wireframing

What did we do?

As part of the campaign, Beyond created both a section on the Office of Global Inclusion website and a native iPad App as part of a Photobooth. Inside the booth employees could submit their ‘I AM’ statements and create photo mixes with the faces of other employees, while on the website users could submit their statements with an image upload and see other employee statements and photo mixes from all around the world. The ability to add a photo and custom “I AM” statement successfully brought personality to the site and made the employees the collective voice of diversity for Viacom. The mechanic of having a physical photo booth installation in 8 locations around the world (NY, LA, Nashville, Washington DC, Miami, London, Amsterdam, Berlin) increased the overall awareness of Viacom’s diversity & inclusion efforts across the company.

More case studies

Google Cultural Institute

Google Databoard

Virgin.com

Virgin.com Redesign