Sainsbury’s came to Beyond with an extraordinary wealth of historical content from their archive in the Museum of London. We helped Sainsbury’s bring this content to life by building an online home and creating fully immersive digital and meaningful experiences that allowed stakeholders to imbibe Sainsbury’s culture and heritage with a nostalgic twist.
Sainsbury’s had 145 years worth of their illustrious history buried in The Museum of London, from photographs and magazines to packaging and ration books.
How could we resurrect this extraordinary content and make it available to all on an immersive digital platform? And how could we use it to tell the story of Sainsbury’s wonderful heritage, tying in present day and future campaigns?