Expanding into new markets
Purplebricks revolutionised the estate agency market with its hybrid proposition when it launched in 2015 – offering customers a simpler and more affordable buying and selling experience driven by data and dedicated local property experts, not salespeople chasing big commissions.
Its market share grew considerably over the first five years, but momentum slowed. Not everyone was sold on the offer, and Purplebricks engaged us to find out what to do next.
Partnering with Purplebricks' leadership and product and technology teams, we built a robust customer-centric product strategy; designed to address the biggest obstacles to growth and expand their total addressable market.