What did we do?
The NSPCC would partner with Mumsnet to source information on networks and games to give them a rating on core categories like signing up, reporting, privacy and safety advice. Data would be sourced by parents and 2,000 young people to ensure that all perspectives were taken into account.
An NSPCC panel of more than 500 parents from Mumsnet reviewed 48 of these sites finding all those aimed at adults and teenagers made it too easy for children under 13 to sign-up. On more than 40 percent of the sites, the panel struggled to locate privacy, reporting and safety information.
We knew a CMS and a scalable server environment would be required for a campaign site like this, given the reach the NSPCC has and the volume of content that could be added now and in the future. We decided to use a Django framework and a CMS that we knew would be able to hit all the requirements needed for the NSPCC to maintain the site pre and post launch.
We invested time with the NSPCC, and conducting reviews to find an optimal solution to house the content that was to be added to the CMS. Our visual designers worked closely with the NSPCC’s brand guidelines and creative agency, Leo Burnett, to produce visuals that encapsulated the NSPCC brand while giving the site a look and feel that was optimised for a responsive build.
We then invited a closed selection of users who work closely with the NSPCC to review the look and feel of the site. We guided them through each layout and noted their feedback on each element in order to iterate and enhance the design.
Having selected an appropriate CMS solution to meet the challenge, our front end developers worked closely with designers to ensure the visuals were optimised for the build, and regularly tweaked the code to ensure fast load times and less demand on the server from CMS calls.