What did we do?
We wanted to take a human approach, and we needed to understand our fundraising audience in order to provide them with ideas to hook them. In collaboration with the NSPCC, we agreed upon a recommendation tool,
How did we do it?
We built a fully responsive, personalised and fun visual questionnaire that helps the user find out more about activities they could do as a fundraiser for NSPCC. By asking soft touch questions framed in a lighthearted way, we could understand NSPCC’s audience. Rather than just asking their age, location and preference for spending time or money, users were asked questions such as “how many candles on your birthday cake” and “it’s your best friend’s birthday…would you rather make or buy them a present?” After some number and data crunching, the tool provides users with personalised fundraising ideas personalised to them.