Bottling Mailchimp’s magic
To create the Mailchimp Academy curriculum, there were a couple of things to be done straight away. First, we needed to get inside a future learner’s head, and marry their questions with Mailchimp’s expectations for expertise — from this, we’d analyse potential knowledge gaps and work out how best to fill them. Second, we needed full sight of Mailchimp’s existing content so we could begin work on their bedrock certification, "Mailchimp Foundations".
So, we started by considering a Mailchimp agency user, and created a learner profile for them, drawing on conclusions from ours and others’ research. And we conducted a full audit of Mailchimp’s content, so we fully understood our launch point.