Google needed to showcase complex advertising product capabilities in a content format that was not only inspiring and educational, but easy to navigate and share.
We collaborated with the team at Google to understand what business goals they were hoping to meet through this site — and the business goals of their audience. We bridged those needs by providing bite-sized, inspirational tips, which expand to real world case studies of campaigns that advertisers could recreate with Google products.
Within a month of launching the site, results revealed significant engagement with the highly visual format. Users visited on average 13+ pages per session, and produced high link-sharing rates. Audiences pored through technological stories, discovering new capabilities and possibilities, at their own pace.