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Google Cultural Institute

Google Cultural Institute

Details

Year:2013

Office: London

Services:

  • Experience Strategy
  • Technology & Engineering
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A digital archive of the world's most significant moments of history, art and culture

Beyond collaborated with Google to create a living archive of the world’s most significant moments in history, art and culture. Google’s mission is to organise the world’s information and make it universally accessible and useful. Thanks to bespoke functionality and gigapixel technology, the Google Cultural Institute achieves this in a way that is immersive, inspiring, educational, and like nothing ever seen before.

How can we translate the world’s most significant moments from history, art and culture into a living archive of online experiences?

The Google mission

Google’s mission is to organize the world’s information and make it universally accessible and useful.

And this project was no different…

What did we do?

When we found out Google wanted to work with us, we were pretty excited. But they had an interesting question.

The first priority was to ensure that this project involved as much collaboration with the client as possible. We made regular trips to Google’s Paris offices to meet and work with some of their finest minds. We used this time to discuss how we could bring the world’s most significant moments from history, art and culture into a living archive of online experiences. Through our Applied Creativity methodology, hours of whiteboarding, brainstorming, post-it note scrawling and wireframing allowed us to produce a series of concepts around how we might display such a vast amount of information. The experience had to be immersive, inspiring, educational and like nothing anyone had ever seen before.

THE RESULTS

20M

unique views per month in the first year

Shhh

all other results have been made confidential by Google

How did we do it?

We developed the entire UX and visual design of the Google platform that allowed millions of cultural assets, some that had never before been seen by the public, to be explored in unparalleled detail. For example, users could zoom into paintings to the point where brush stroke texture could be seen. This arguably gave users a more immersive, meaningful experience than if they were viewing the real painting. This level of detail has made some of the world’s finest cultural assets universally accessible in stunning resolution and detail.

Mark Yoshitake, Head of Product, Google Cultural Institute said,

This platform has really helped bring this material to life in a way we didn’t have the opportunity to do before.

Making world culture more discoverable

Everything added to the Google Cultural Institute is listed and categorised as an “entity” in Google’s Knowledge Graph, making the discovery of cultural information even richer and more compelling for users.

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