Project

Google Cloud

Google Cloud

Challenge

The Google Cloud team wanted to design and build a content marketing platform that could engage IT executives with a fresh editorial approach to thought leadership.

Approach

Gathering insights and data through focus-group testing and surveys, we collaborated with Google to create a bespoke UI and visual identity that deeply engaged the target audience.

Value

With features customized for the user, Build with Google Cloud is positioned to inspire a unique group of technology leaders who are becoming movers and shakers in the industry and society.

Product measurement

We built a measurement model using a KPI framework and metrics. Our Product, Design, and Development teams used data and insights gathered from surveys and user testing to make pre-validated decisions with confidence.

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Content program implementation

To engage the Build with Google Cloud audience, we developed a content program with a strong editorial strategy. We worked closely with the Google Cloud team to plan the creation and publishing of articles for industry leaders and measured user behavior.

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