Watch: The key to brands becoming great publishers

Published on November 10, 2014

Did you know, YouTube star Zoella’s subscriber base outstrips the combined readership of Vogue, Cosmopolitan, Glamour and Grazia? Or that traffic to the New York Times homepage more than halved in the last two years because consumers are not going to web destinations anymore? These are just some of the insights and revelations shared at a recent event discussing the rise of brands as publishers, hosted by digital agency Beyond. We’ve rounded up the rest in this video, featuring speakers such as Tim Hunt, director of marketing at The Guardian, Charlotte Morton, head of creative agency partnerships at Google UK, and Will Hayward, VP Europe, Buzzfeed. [embed][/embed] Read the full article on The Wall Blog.