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Traditional Enterprises Should Rethink Their Approach to Consumer Research

Written by: Nick Manluccia

Published on: March 7, 2018

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In an Advertising Week article, Nick Manluccia, Insights Strategy Lead at Beyond, shares thoughts on the impact and power of lean research.

Agile ways of working have defined the modern tech startup–and have gradually been making their way to more traditional enterprises too. Despite the trend toward lean thinking, most consumer research–especially at traditional/legacy companies–still moves at a notoriously glacial pace.

So, what exactly can enterprise level organizations learn from start-ups?

To read the full piece, visit Advertising Week.