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Science of Sharing: An Inside Look at the Social Consumer, Part 2

social consumer

Written by: Beyond

Published on: April 28, 2011

We wrapped up our third Science of Sharing event last week in San Francisco. Many thanks to those of you who attended, and to our wonderful panelists

We wrapped up our third Science of Sharing event last week in San Francisco. Many thanks to those of you who attended, and to our wonderful panelists; Raanan Bar-Cohen from Automattic, Rick Silvestrini from YouTube, Carla Bourque from Buddy Media, and Drake Martinet from All Things Digital.

To better understand social consumers, we asked 1,500 participants about the products and services they had most recently researched online and how they went about it. We found that depending on the product or service, a channel may have more or less influence on a social consumer’s decision to purchase. Influence was measured as the degree to which each channel has impacted the consumers view of the product or service as part of the buying process.

Below you can find our new Science of Sharing infographic. For more information about the social consumer please check out our white paper, or our first infographic. UK specific data can be found in a white paper and infographic as well. What channels do you use most to research products?