Meet the Beyonders: Toby Margetts, Content Strategist

Published on April 7, 2014


What do you do at Beyond?

My main responsibilities include:
–     Devising content strategy
–     Content marketing
–     Content production
–     Creative strategy planning
–     Community management
–     Being quoted out of context by colleagues

What have you been working on this week?

This week I’ve been working on our latest batch of content for Sainsbury’s which is all about Easter. So I’ve spent hours researching, writing and proofing and I think I know everything there is to know about Easter Eggs.
I’ve also been heavily involved in our latest TomTom Sports campaign which will see us recruit a couple of amateur runners to form ‘Team TomTom’. They will become social content creators for us alongside some really polished, branded videos that we’ll be creating to promote TomTom’s new Sports Watch.

What is your favourite thing about working for Beyond?

I get the opportunity to work on some awesome brands like Google and Sainsbury’s doing some really challenging stuff which is great fun but I think the best thing about Beyond is the people. The company feels like one big family where everyone looks out for each other and will go out of their way to help. It’s a great culture fuelled by a well-stocked drinks and snacks fridge. Also, I can’t not include the fact that we have regular FIFA 14 battles on our XBOX – although this is often the biggest source of stress in my working life.

Now, time for the good stuff…


What was your dream profession as a child?

I wanted to be a professional cricketer but the older I got the less glamorous it became. Nothing to do with a lack of ability.

Where would you go in a time machine?

I’d go back to 1961 – Tottenham Hotspurs’ double-winning season. We’re still the only club to have won the double in style.

What is your favourite possession?

iPhone – boring I know, but I couldn’t function without it.

Rate yourself on a scale of 1 to 10 how weird you are.

Monday – 5
Tuesday – 3
Wednesday – 1
Thursday – 3
Friday – 9
Saturday – 10
Sunday – 1

What is your guilty food pleasure?

Cold takeaway of any kind.

If you could control the weather, what would be your ideal outdoor temperature?

25 degrees

What is your favorite word?


What would be your idea of ‘hell on earth’?

Arsenal winning a trophy.

Heaven on Earth?

Working for David Brent

What is your favourite quote?

“She might not BE from the list, I might have met her in the pub!”
“Did you?”
“No, she’s from the list”