Published on April 23, 2013
Beyond are really pleased to announce that our Facebook Sustainability and GE Maps campaigns were both selected as an Official Honoree in the 17th Annual Webby Awards. Both projects were rewarded for coming in the top 15% of all work submitted from across the US and 60 other countries.
Our Facebook Sustainability Campaign was honored in the Green category. Beyond drove the strategy around how Facebook reported its carbon footprint. Facebook hadn’t previously reported any information about its energy consumption. Beyond ran workshops with Facebook defining the direction and storyline of the campaign, resulting in a data visualization/ FB application with blog and visual collateral. The campaign was shared over 2000 times and was featured in Techcrunch.
GE Maps was honored in the Corporate Communications Category. Beyond created an interactive mapping application on Bing maps which showed GE’s involvement in the London 2012 beyond being a mere logo on a billboard. This dedicated site allowed their employees and business audience to gain a deeper level of understanding of the infrastructure GE had provided in order to power the games and make them what they were.