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Data vs. Hunch lecture At Hyper Island Stockholm

Written by: Nils Mork-Ulnes

Published on: June 12, 2015

How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI?

This is a question that Beyond has lectured on at the leading digital school Hyper Island over the past three years.

Beyonders Charlie Lyons, Alex Hunting and Nils Mork-Ulnes recently took the trip to the school’s Stockholm campus to run a session with the Hyper Island Digital Data Strategy class of 2015.

Below you’ll find a version of the slides from it. Hope you enjoy it!