Published on June 12, 2015
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI?
This is a question that Beyond has lectured on at the leading digital school Hyper Island over the past three years.
Beyonders Charlie Lyons, Alex Hunting and Nils Mork-Ulnes recently took the trip to the school’s Stockholm campus to run a session with the Hyper Island Digital Data Strategy class of 2015.
Below you’ll find a version of the slides from it. Hope you enjoy it!