His article, titled ‘Virgin Media: the paragon of brand storytelling?’, broke down how the super brand is breaking the norm when it comes to brand storytellers and how Beyond designed and built Virgin.com plays a major part in that. Ben also discusses the importance of Virgin’s ‘Disruptors’ event, which we devised the content strategy for.
The article doesn’t go into too much detail regarding the thinking and strategy for Virgin.com, but you can find out how we re-imagined what a dotcom should be by checking out our case study. Or, if you’d like to see Mr Branson himself talk about it, check out this video.
We’re pretty pumped that our work for Virgin is still making waves in the industry press. Hopefully it will bring us success at the upcoming Dadi awards. Fingers crossed.