The acquisition will expand Beyond’s service capability, the agency has explained, with Content and Motion immediately joining the Acquisition and Engagement team, now led by founder Roger Warner.
Warner will also join the board of Beyond, with the team sitting alongside the existing Analytics and creative teams.
Tim Dyson, CEO of Next Fifteen Communications Group, commented: “This deal underscores our belief that digital marketing is being reinvented with data at its core and that social engagement is an absolute fundamental. There are plenty of digital agencies that can build nice shiny web properties or apps, but CMOs are asking for a lot more. They want tools designed around insight that drive the right kind of engagement. Having a cool app is simply not enough. By integrating C&M with Beyond, we are creating a new type of digital agency that brings together insight, technology and engagement.
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