Published on June 23, 2014
If recent times have taught us anything, it’s that everybody loves (and then hates) a buzzword. Marketing fads are fickle, to say the least, but it appears one term, ‘Brands as Publishers’, is bucking the trend. Yet to succumb to the digital hipsters, the term ‘Brands as Publishers’, or more importantly the concept it represents, is causing a seismic shift in the way brands engage their audiences. So, far from being just a puerile excuse for an acronym (BAP), the future of communication between brand and customer looks set to be all about a brand’s storytelling capabilities. The game is changing for good.
Here at Beyond, we’d like to think we know a thing or two about telling stories, having helped a multitude of brilliant clients develop strategies that put content at the forefront of everything they do. And as a practitioner of what we preach we’d like to share with you the following white paper – Beyond’s best practice guide to becoming a successful brand storyteller. It combines our expertise on the subject with some extensive research on some of the world’s leading brands and how they attempt to capture the imagination of their audiences by providing genuine value that enriches lives.
Download the white paper now and let us know your thoughts below.