While it's a given that marketers need customer data, knowing what to collect, how to collect it and what to do with it can be a bit of a headache. This article, featuring opinion from Beyond head of strategy and analytics Nils Mork-Ulnes, looks at five key considerations for getting the right data at the least cost possible.
Today's fast-moving world means that content comes and goes quickly as publishers seek to continually create fresh stuff. But there's an emerging trend for publishers to give as much importance to old content as to new. In this article, written by Shannon Bond of the FT, find out how this trend is taking shape and Beyond's thoughts on the matter.