His article, titled 'Virgin Media: the paragon of brand storytelling?', broke down how the super brand is breaking the norm when it comes to brand storytellers and how Beyond designed and built Virgin.com plays a major part in that.
Back to the office then swiftly on in a taxi to meet Virgin Group for a creative planning meeting. The taxi driver thinks we are journalists looking to interview Terry Venables who lives opposite Virgin's office. I tell him we're from the Telegraph. "Shut the front door!" he shouts.