Emojis: frivolous or the future?
Written by Emily Gallagher on August 13, 2015
Dubbed the ‘fastest growing form of language in history’ by Professor Vyv Evans of Bangor University in the UK, it’s time to start taking emojis seriously.
News & Ideas
News & Ideas
The reality behind the “check-in” hype
Written by Beyond on April 14, 2015
Apparently, despite the supposed popularity of Facebook Places, Foursquare, Gowalla,etc., people just don’t check in that much from smart phones.
Beyond reveals the “Future of Sharing” at Social Media Week San Francisco, London and New York
Written by Next15 on April 13, 2015
We did the research revealing the behavior behind the actions of online shoppers in reaction to interaction over social media - then we looked to the future.
NSPCC highlights dangers of social media
Written by The Drum on January 9, 2015
The campaign follows new guidelines produced by the NSPCC alongside digital agency Beyond to help inform parents about the potential risks and benefits of different social networking sites used by children.
Overcoming the Big Data / Little Data Challenge
Written by Next15 on April 10, 2013
The world of communications is awash with data. Big Data, Little Data and everything else in between. The following post tries to give you a better handle on dealing with data by giving you two simple concepts to structure your work around.
The Science of Sharing: An Inside Look at the Social Consumer
Written by Joann Delanoy on November 24, 2011
Social Consumers and the Science of Sharing
Written by Next15 on October 25, 2011
The infographic below, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.
Science of Sharing: An Inside Look at the Social Consumer, Part 2
Written by Beyond on April 28, 2011
We wrapped up our third Science of Sharing event last week in San Francisco. Many thanks to those of you who attended, and to our wonderful panelists
The Truth About Twitter: A Different Kind of Social
Written by Beyond on March 31, 2011
Serious research is time consuming and costly and so is rarely done (properly) however Duncan Watts and his team at Yahoo! Research have taken the time to look in to the truth about Twitter.
Staking a claim to social media: Advertising
Written by PR Week on February 3, 2011
Of course, access to the larger budgets that advertising tends to have does help, as Nick Rappolt, MD EMEA of digital media consultancy Beyond, notes: 'Advertising agencies are better at delivering creative campaigns that integrate a range of disciplines, but this is partly because they have access to bigger budgets.'
