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Overcoming the Big Data / Little Data Challenge

The world of communications is awash with data. Big Data, Little Data and everything else in between. The following post tries to give you a better handle on dealing with data by giving you two simple concepts to structure your work around.

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Social Consumers and the Science of Sharing

The infographic below, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

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Staking a claim to social media: Advertising

Of course, access to the larger budgets that advertising tends to have does help, as Nick Rappolt, MD EMEA of digital media consultancy Beyond, notes: 'Advertising agencies are better at delivering creative campaigns that integrate a range of disciplines, but this is partly because they have access to bigger budgets.'

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