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Leaders Need To Follow The Entrepreneurial Spirit

One business that claims to have seen the future, or at least a version of it, is Beyond, a design agency with offices in London, San Francisco and New York. Nick Rappolt, chief executive, explains that the “premise” is that traditional advertising will become less important in creating a market for products or services. Instead, it will be the quality of the consumer experience, meaning that organizations such as Beyond will have to help clients find new ways of communicating and engaging with their customers.

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