We have collated 10 trends that we think are reshaping digital in 2016. This is the sixth installment of our series which looks at things that are happening now in Q1, whilst identifying trends to look out for in the rest of the year.
While it's a given that marketers need customer data, knowing what to collect, how to collect it and what to do with it can be a bit of a headache. This article, featuring opinion from Beyond head of strategy and analytics Nils Mork-Ulnes, looks at five key considerations for getting the right data at the least cost possible.
The world of communications is awash with data. Big Data, Little Data and everything else in between. The following post tries to give you a better handle on dealing with data by giving you two simple concepts to structure your work around.