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Five hacks to crack data capture

While it's a given that marketers need customer data, knowing what to collect, how to collect it and what to do with it can be a bit of a headache. This article, featuring opinion from Beyond head of strategy and analytics Nils Mork-Ulnes, looks at five key considerations for getting the right data at the least cost possible.

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Overcoming the Big Data / Little Data Challenge

The world of communications is awash with data. Big Data, Little Data and everything else in between. The following post tries to give you a better handle on dealing with data by giving you two simple concepts to structure your work around.

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