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Content scope creep is probably your fault

If you work in digital, you're probably more than familiar with the term 'scope creep'. Just in case you're not, I'll break it down for you: scope creep is when the scope of a project expands while you're working on it. Generally speaking, scope creep is unplanned free work. Nobody likes that. Not even the client.

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Brands as Publishers – a best practice guide

Marketing fads are fickle, to say the least, but it appears one term, ‘Brands as Publishers’, is bucking the trend. Yet to succumb to the digital hipsters, the term ‘Brands as Publishers’, or more importantly the concept it represents, is causing a seismic shift in the way brands engage their audiences.

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