Last week, Sony Pictures released an action-packed trailer for their upcoming Ghostbusters reboot. It was met with negative reviews from a passionate fanbase. However, a much shorter, fan-edited version of the same trailer shows us how keeping content simple and to the point is a smart strategy...
If you work in digital, you're probably more than familiar with the term 'scope creep'. Just in case you're not, I'll break it down for you: scope creep is when the scope of a project expands while you're working on it. Generally speaking, scope creep is unplanned free work. Nobody likes that. Not even the client.
His article, titled 'Virgin Media: the paragon of brand storytelling?', broke down how the super brand is breaking the norm when it comes to brand storytellers and how Beyond designed and built Virgin.com plays a major part in that.
Marketing fads are fickle, to say the least, but it appears one term, ‘Brands as Publishers’, is bucking the trend. Yet to succumb to the digital hipsters, the term ‘Brands as Publishers’, or more importantly the concept it represents, is causing a seismic shift in the way brands engage their audiences.