Today's fast-moving world means that content comes and goes quickly as publishers seek to continually create fresh stuff. But there's an emerging trend for publishers to give as much importance to old content as to new. In this article, written by Shannon Bond of the FT, find out how this trend is taking shape and Beyond's thoughts on the matter.
Our How I Work series finds out how leading figures from tech, commerce, industry, the public sector and not-for-profit groups get things done so you can be inspired, too.Nick Rappolt is CEO of Beyond, an experience design agency that creates digital products and services for the likes of Virgin, Google and Facebook. Nick co-founded Beyond in London in 2010, and now works between its three offices in London, San Francisco and New York. He also has two kids under 5.
Since 2010, Beyond has grown its revenue from $1 million to $12 million and has won prestigious clients like Virgin, Google and Facebook. Along the way, it has acquired three companies and has established offices in London, San Francisco and New York.
One business that claims to have seen the future, or at least a version of it, is Beyond, a design agency with offices in London, San Francisco and New York. Nick Rappolt, chief executive, explains that the “premise” is that traditional advertising will become less important in creating a market for products or services. Instead, it will be the quality of the consumer experience, meaning that organizations such as Beyond will have to help clients find new ways of communicating and engaging with their customers.
Back to the office then swiftly on in a taxi to meet Virgin Group for a creative planning meeting. The taxi driver thinks we are journalists looking to interview Terry Venables who lives opposite Virgin's office. I tell him we're from the Telegraph. "Shut the front door!" he shouts.