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AMP Implementation and Google Rankings – Is it Really Worth Doing?

AMP mobile post

There was a lot of fanfare a little while ago about AMP (Accelerated Mobile Pages) and Google favouring these pages over non-mobile optimised pages. Much like every other Google announcement there was a flurry of advice and people recommending you take up the new guidance but there was also a flurry of dissention from developers as they regarded this as…