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Count Yourself In

Some people say one vote won't make a difference. We say the only vote that doesn't count is the one you don't cast. Count yourself in on November 8th.

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Five hacks to crack data capture

While it's a given that marketers need customer data, knowing what to collect, how to collect it and what to do with it can be a bit of a headache. This article, featuring opinion from Beyond head of strategy and analytics Nils Mork-Ulnes, looks at five key considerations for getting the right data at the least cost possible.

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The changing data landscape: The future is little data

As we have gone from information scarcity to abundance, data has become a mantra for businesses – but more for their own use than to benefit their customers. Most of it is being used by companies to gain knowledge – and the knowledge they are seeking is the unusual, not the obvious. Supermarkets already know that hot days will stimulate sales of ice cream. There’s no need to invest in expensive data scientists for that – what they are looking for are the little nuggets that shift the needle a little bit.

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Overcoming the Big Data / Little Data Challenge

The world of communications is awash with data. Big Data, Little Data and everything else in between. The following post tries to give you a better handle on dealing with data by giving you two simple concepts to structure your work around.

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