Beyond - a digital engagement consultancy - london, new york, san francisco

Topical Impact Estimation (TIE) Score

We believe social influence is entirely dependent on context, something that other measures of influence that count only clicks, comments, followers and retweets fail to capture. For example, Justin Bieber, who has a perfect Klout score, may be highly influential when he tweets about music and pop culture. If he were to tweet about semiconductors however, he would get far fewer retweets, and command a level of influence less deserving of a perfect score.

The TIE score also includes visible, topic-related @mentions of someone’s handle. For example, visible mentions of @justinbieber that also contain the word “basketball” count towards his basketball TIE score. While these tweets may not originate from his account, they’re included because they demonstrate a strong association between his name, and a target conversation.

To illustrate, take a look at the example below.