Synthetic customers are becoming a crucial tool in understanding consumer behavior. Discover what they can offer brands, their pros and cons, and how they can enhance customer experiences.
profile /
Matt Iliffe
he/him
Chief Executive Officer
Leadership
Matt believes design can transform the world. As a co-founder of Beyond, he's dedicated to crafting frictionless, inclusive experiences through design and technology with experience that spans startups to Silicon Valley giants. As Beyond's CEO and Managing Director of Europe, he manages key relationships across Beyond's global hubs.
profile /
Matt Iliffe
he/him
Chief Executive Officer