In November we were extremely happy to hear we had won a Lovie award for Google Zeitgeist. The project was our first Google project outside of the US, and absolutely massive! (pretty much building a version of YouTube). The award ceremony was hosted in St Lukes, Shoreditch and was attended by … Continue reading
Helping Tell Facebook’s Sustainability Story
Today we are proud to unveil a new website for Facebook that brings to life their deep commitment to sustainability: http://newsroom.fb.com/sustainability.aspx#. Beyond worked with Facebook to develop this visual story by addressing this project from a few different angles. First, … Continue reading
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Categories: Beyond Team, Digital, Next15, Social Media
Tags: Facebook, html5, Infographic, Sustainability
Share Google Apps
We launched a new project for Google last month, Share Google Apps. The microsite was designed and developed as a vehicle to enable current Google Apps for Business customers to encourage other businesses to make the switch. Continue reading
Pharma and Social Media: Challenges and Rewards
Amid a quickly-changing social media landscape and a lack of guidance from the FDA, it can be tricky for pharmaceutical and healthcare companies to develop a social media marketing and engagement strategy that is both engaging and in line with marketing regulations. However, although pharmaceutical brands need to invest additional time and effort into building an effective and compliant social media program, the rewards to be gained from social media engagement far outweigh the costs. Continue reading
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Categories: Analytics & Measurement, Beyond Team, Next15, Pharma, Pharma, Social Media
Tags: campaign design, Facebook, FDA, measurement, pharma, pharmaceuticals, PharModerator, Social Media
The Evolution of Marketing on Facebook
For the vast majority of Facebook’s 850 million users, when they arrived on Facebook.com today, it was just another day. But, for the small minority of marketers who rely heavily on Facebook, today marked a series of significant changes to … Continue reading
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Categories: Digital, Earned Media, Earned Media Optimization, General, Social Media
Tags: Advertising, Facebook, fMC, Google
The Circle is Now Complete…
Finally its over. After nearly a year of working in my spare time, the third and final Star Wars Iconoscope is finished and has now been spreading its way around the web like a nerdy virus for the past week. … Continue reading
Future of Sharing London
Beyond London hosted an event for Social Media Week on the Future of Sharing, which won Event of Week SMW12. The event was a full house with well over 110 attendees pushing the panel at every given opportunity for their thoughts on how … Continue reading
Beyond Reveals the “Future of Sharing” at Social Media Week San Francisco, London and New York
In November of 2011, we conducted a research study to better understand the modern social consumer, which we called the “Science of Sharing.” In essence, we wanted to use data to reveal exactly how social channels influence the way consumers … Continue reading
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Categories: Analytics & Measurement, consumer insights, Next15, SMWSF, Social Media
Tags: Future of Sharing, smw12
Experience Mapping at Beyond: Users’ Perceptions of Current and Future Sharing
In addition to collecting survey data on consumers’ behaviors on social media sites, Beyond also conducted an experience mapping project. We invited local Bay Area participants to our offices in early February 2012 to tell us how they use social … Continue reading
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Categories: Analytics & Measurement, consumer insights, Next15, Social Media
Tags: experience mapping, Future of Sharing, research
Industry Thought Leaders Weigh in on the “Future of Sharing” as Social Media Week Kicks Into High Gear
At Social Media Week around the globe, Beyond is releasing the findings of a new study called the “Future of Sharing.” We surveyed 2059 consumers about their attitudes towards some of the emerging sharing trends to better understand what the … Continue reading
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Categories: Analytics & Measurement, consumer insights, Events, Next15, SMWSF, Social Media
Tags: Future of Sharing, smw12, smwsf
portfolio
white papers
- The Science Of Sharing (UK)
- The Science Of Sharing (US)
- The Facebook Brand Interaction Study
- Media Prominence: A Leading Indicator of Brand Value
- The Power 50: Most Influential Blogs
- Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes: A Methodological Approach
- ASA Guidelines and Business Compliance
- The Future of Sharing
clients
