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Beyond October Digest
Blog posts for the month of October 2010 by members of Beyond: BWE10, earned media optimization, the end of websites, social media takeovers, crowd accelerated content, analytics & measurement, costume parties, channel agnostics, Gap’s big divide, and more. Continue reading
Seth Duncan to Speak At e-Metrics Marketing Optimization Summit
If you are attending the e-Metrics Summit next week, make sure to catch our Research and Development Director for Analytics, Seth Duncan, who will be on the Social Media Metrics Framework Faceoff Panel moderated by Shonali Burke, Principal of Shonali … Continue reading
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Categories: Analytics & Measurement, Events, ROI & Modeling, Social Media, Web Analytics
Tags: analytics, social media measurement
Why Earned Media Optimization Belongs in your Digital Marketing Toolbox Along with SEO and Ad Optimization
Most marketers have by now figured out how to use search engine optimization and ad placement optimization to yield better results from their digital marketing efforts. But they are missing a third tool to help them get the best results. … Continue reading
What PR Professionals Need To Know About Web Analytics
[This post is from a guest post we contributed to Text 100's blog Hypertext earlier today, reposted here for those who missed it over at Hypertext] If your reaction to the headline was, “what on earth does Web analytics have … Continue reading
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Categories: Analytics & Measurement, ROI & Modeling, Social Media, Web Analytics
Tags: Digital PR, Driving Traffic, PR Measurement, SEO, Web Analytics
Upcoming Presentation at IPR Measurement Summit
If you’re attending the IPR Measurement Summit, make sure to check out our talk on web analytics and PR strategy: http://www.instituteforpr.org/education/som_program_content1 // //