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Three Takeaways From The Science of Sharing
This morning we hosted an event at Soho House New York to share some new research we have done in conjunction with M Booth on what we call “The Science of Sharing”. We had a panel consisting of Frank Torres … Continue reading
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Categories: Analytics & Measurement, Brand Value, consumer insights, Digital, Earned Media, Events, Loyalty, Mainstream Media, Next15, Portfolio, Search & Web, Social Media, Web Analytics
Tags: Consumer Insights, Digital Strategy, Infographic, M Booth, Science of Sharing, Social Consumer, Social Media
What Can Marketing Learn From PR Research Methodologies?
Many of the methodological advances in PR measurement in recent years have been borrowed from marketing. This is due to a renewed interest in measuring business outcomes rather than media outputs, which is something that marketing has historically done very … Continue reading
Do You Really Know Who Your “Fans” Are?
In our experience, a lot of brands started down the road of chasing the numbers. More followers. More likes. More views. The more the merrier. Now brands are asking, “How do we understand who all these people are? And what can we do with them?” Continue reading
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Categories: Analytics & Measurement, consumer insights, Social Media, Web Analytics
Tags: Facebook, likes
Beyond Digest: February 2011
On our minds for the month of February: YouTube Adblitz, Age-O-Meters, advertising vs. PR, RootsTech, surviving the zombie apocalypse, gaining real customer insights, Star Wars: Episode IV, DreamTeachers, and much more. Continue reading
Why PR Needs to Focus on Search (Part 2)
“A lot of the content served up by Google for highly competitive terms is content that has been expressly designed to rank highly through the tricks of SEO spammers and as a result isn’t that helpful…” Continue reading
Beyond November Digest
Blog posts for the month of November 2010: Planet Inspired, Modern Muses, our Facebook Brand Interaction study, what happened to the design process and more… Continue reading
Beyond Weekly Digest 6
On our minds for the week of 11/12-11/21:
Budapest, the travel gold rush, It’s Nice That future:content, have SEO spammers broken search?, automated media measurement (and the importance of humans), Beyond’s Brand Interaction Study and the Facebook Four, and what ever happened to the design process? Continue reading
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Categories: Analytics & Measurement, Beyond Team, Brand Value, Creative & Development, Customer Satisfaction, Earned Media, Earned Media Optimization, Loyalty, Roundup, Social Media, Web Analytics
Tags: analytics, Brand Value, creative, Digital PR, earned media optimization, Facebook, PR Measurement, Public Relations, search engine optimization, Social Media, Video, Web Analytics
My Love/Hate Relationship With Automated Media Measurement
I wrote a guest blog post on Shonali Burke’s Waxing UnLyrical on the pros and cons of using automation in communications research today. The post reviews things that tools are starting to do really well, and points out a few … Continue reading
Is Search Broken? (Part 1)
I have had a number of discussions recently with brands about how they can increase traffic from organic search and which function is best placed to drive organic search: Comms or marketing? I would certainly not profess to be an expert on search (we have our very own Judith Lewis for that) but I know enough to be dangerous. Continue reading