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Media Measurement News: Week of September 5th, 2010
New PR Measurement Textbook Don Stacks and David Michaelson co-published a new book on PR measurement this week called, A Practitioner’s Guide to Public Relations Research, Measurement and Evaluation. Don Stacks published an excellent introductory text on PR measurement in … Continue reading
Welcome To Beyond
Today marks the first day of Beyond, Next Fifteen’s new digital consultancy, which has been created by the coming together of Type3, a 20 person digital agency with offices in San Francisco and London; Context-Analytics, a specialist content analysis business, which has over 12 years experience in digital media analysis; and communications consultants from Next Fifteen.
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Media Measurement "News of Week": August 23 – August 29
This is our first installment of an on going series . Other media research and measurement companies also post very good “stories of the week”, but we rarely see any that focus solely on issues of marketing and PR measurement. … Continue reading
Why Analytics Companies Should Stop Focusing On "Accuracy" In Automated Sentiment Analysis
Discussions on automated sentiment analysis “accuracy” are starting to border on the bizarre. In the past couple of weeks, I’ve read claims that SAS’s new tool can identify sentiment “better than most humans”. Just a few days later, I read a post this week claiming that ”sentiment analysis [is] best done … Continue reading
The Latest Chapter in the Great AVE Debate
I love debates about measurement best practices, so I was thrilled when I saw that the Institute for Public Relations published a paper by Angela Jeffrey and colleagues supporting the use of “weighted media costs” as a replacement for Advertising … Continue reading
Our Research Featured in PRSA’s PR Strategist
Our research on how PR contributes to brand value is featured in PRSA‘s latest Public Relations Strategist. In her article, Text100 CEO Aedhmar Hynes presents evidence from our research and other case studies suggesting that PR is often more effective … Continue reading