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The Future of Sharing: The Full Report from Beyond
We unveiled the first edition of the Future of Sharing with you this past February during Social Media Week, including a sample of our initial findings. Now, for the first time, the complete whitepaper is available for download! This study … Continue reading
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Categories: Beyond Team, consumer insights, Earned Media, Next15, Portfolio, Social Media
Tags: Sharing, Social Media, whitepaper
Internet World London 2012 Presentation
This Wednesday Beyond had the opportunity to speak at Internet World London 2012, where we presented our research on social sharing and how it impacts the consumer purchasing journey online. Beyond’s Judith Lewis and Nils Mork-Ulnes discussed how important it … Continue reading
10 Steps To Becoming a Successful B2B Brand Publisher
It was back in 2005 when Tom Foremski first started talking about the idea of Every Company is a Media Company (EC=MC). Six years on there are some great examples of consumer brands becoming publishers, such as Nowness from Louis Vuitton, … Continue reading
Why I Won’t Repin Your Blog Post on Pinterest
What Social Media Writers Can Learn from Craft Bloggers A funny thing happens as you begin to get attached to a new social platform– you become mighty persnickety about how other people are using it. Lovers of crafts, recipes, … Continue reading
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Categories: Digital, Next15, Social Media
Tags: Blogs, influence, pet peeves, pinterest
Helping Tell Facebook’s Sustainability Story
Today we are proud to unveil a new website for Facebook that brings to life their deep commitment to sustainability: http://newsroom.fb.com/sustainability.aspx#. Beyond worked with Facebook to develop this visual story by addressing this project from a few different angles. First, … Continue reading
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Categories: Beyond Team, Digital, Next15, Social Media
Tags: Facebook, html5, Infographic, Sustainability
Pharma and Social Media: Challenges and Rewards
Amid a quickly-changing social media landscape and a lack of guidance from the FDA, it can be tricky for pharmaceutical and healthcare companies to develop a social media marketing and engagement strategy that is both engaging and in line with marketing regulations. However, although pharmaceutical brands need to invest additional time and effort into building an effective and compliant social media program, the rewards to be gained from social media engagement far outweigh the costs. Continue reading
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Categories: Analytics & Measurement, Beyond Team, Next15, Pharma, Pharma, Social Media
Tags: campaign design, Facebook, FDA, measurement, pharma, pharmaceuticals, PharModerator, Social Media
The Evolution of Marketing on Facebook
For the vast majority of Facebook’s 850 million users, when they arrived on Facebook.com today, it was just another day. But, for the small minority of marketers who rely heavily on Facebook, today marked a series of significant changes to … Continue reading
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Categories: Digital, Earned Media, Earned Media Optimization, General, Social Media
Tags: Advertising, Facebook, fMC, Google
Future of Sharing London
Beyond London hosted an event for Social Media Week on the Future of Sharing, which won Event of Week SMW12. The event was a full house with well over 110 attendees pushing the panel at every given opportunity for their thoughts on how … Continue reading
Beyond Reveals the “Future of Sharing” at Social Media Week San Francisco, London and New York
In November of 2011, we conducted a research study to better understand the modern social consumer, which we called the “Science of Sharing.” In essence, we wanted to use data to reveal exactly how social channels influence the way consumers … Continue reading
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Categories: Analytics & Measurement, consumer insights, Next15, SMWSF, Social Media
Tags: Future of Sharing, smw12
Experience Mapping at Beyond: Users’ Perceptions of Current and Future Sharing
In addition to collecting survey data on consumers’ behaviors on social media sites, Beyond also conducted an experience mapping project. We invited local Bay Area participants to our offices in early February 2012 to tell us how they use social … Continue reading
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Categories: Analytics & Measurement, consumer insights, Next15, Social Media
Tags: experience mapping, Future of Sharing, research