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Seth Duncan to Speak At e-Metrics Marketing Optimization Summit
If you are attending the e-Metrics Summit next week, make sure to catch our Research and Development Director for Analytics, Seth Duncan, who will be on the Social Media Metrics Framework Faceoff Panel moderated by Shonali Burke, Principal of Shonali … Continue reading
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Categories: Analytics & Measurement, Events, ROI & Modeling, Social Media, Web Analytics
Tags: analytics, social media measurement
Why Earned Media Optimization Belongs in your Digital Marketing Toolbox Along with SEO and Ad Optimization
Most marketers have by now figured out how to use search engine optimization and ad placement optimization to yield better results from their digital marketing efforts. But they are missing a third tool to help them get the best results. … Continue reading
What PR Professionals Need To Know About Web Analytics
[This post is from a guest post we contributed to Text 100's blog Hypertext earlier today, reposted here for those who missed it over at Hypertext] If your reaction to the headline was, “what on earth does Web analytics have … Continue reading
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Categories: Analytics & Measurement, ROI & Modeling, Social Media, Web Analytics
Tags: Digital PR, Driving Traffic, PR Measurement, SEO, Web Analytics
The World’s Most Engaged Brands and How to Interpret Correlational Data
We were curious to read the recently published study correlating social media engagement and financial performance for the world’s 100 most valuable brands (per Interbrand), published by the Altimeter Group and WetPaint, since it covers an issue we are particularly … Continue reading
Case Study – The ROI of Earned Media Coverage for an E-Commerce Service
We were recently asked to explore the relationship between a client’s media coverage and the traffic to their consumer facing web site, to see how effective their PR efforts were in driving revenue-producing traffic. We also looked at their closest … Continue reading
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Categories: Analytics & Measurement, ROI & Modeling
Tags: consulting, data, messaging, Modeling, PR, Public Relations, ROI, sales, search engine optimization, SEO, site visits, strategy, Web Analytics, website