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Meta
My Love/Hate Relationship With Automated Media Measurement
I wrote a guest blog post on Shonali Burke’s Waxing UnLyrical on the pros and cons of using automation in communications research today. The post reviews things that tools are starting to do really well, and points out a few … Continue reading
Seth Duncan to Speak At e-Metrics Marketing Optimization Summit
If you are attending the e-Metrics Summit next week, make sure to catch our Research and Development Director for Analytics, Seth Duncan, who will be on the Social Media Metrics Framework Faceoff Panel moderated by Shonali Burke, Principal of Shonali … Continue reading
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Categories: Analytics & Measurement, Events, ROI & Modeling, Social Media, Web Analytics
Tags: analytics, social media measurement
Why Earned Media Optimization Belongs in your Digital Marketing Toolbox Along with SEO and Ad Optimization
Most marketers have by now figured out how to use search engine optimization and ad placement optimization to yield better results from their digital marketing efforts. But they are missing a third tool to help them get the best results. … Continue reading
Using Web Analytics to Measure the Impact of Earned Online Media on Business Outcomes: A Methodological Approach
Republished From Institute For Public Relations Conversations Digest // “What do web analytics have to do with public relations?” It’s a good question, given that web analytics are most often used by SEO professionals and online marketers to track visitors … Continue reading
What PR Professionals Need To Know About Web Analytics
[This post is from a guest post we contributed to Text 100's blog Hypertext earlier today, reposted here for those who missed it over at Hypertext] If your reaction to the headline was, “what on earth does Web analytics have … Continue reading
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Categories: Analytics & Measurement, ROI & Modeling, Social Media, Web Analytics
Tags: Digital PR, Driving Traffic, PR Measurement, SEO, Web Analytics
Is PR Ready for the Digital Analytics Revolution?
Communications professionals are becoming increasingly savvy about digital media, but far too few companies take the opportunity to tie their PR efforts to business outcomes that can easily be measured through web analytics (e.g., website traffic, new business leads, white paper downloads, online … Continue reading
Companies Are Starting To Realize That Analysts, Not Software, Drive Insights
Forrester and Google announced the results of their study on trends in enterprise web analytics yesterday and the results suggest that companies are starting to realize that analysts, not software, produce useful insights. The study, which surveyed the web analytics … Continue reading
The World’s Most Engaged Brands and How to Interpret Correlational Data
We were curious to read the recently published study correlating social media engagement and financial performance for the world’s 100 most valuable brands (per Interbrand), published by the Altimeter Group and WetPaint, since it covers an issue we are particularly … Continue reading