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Beyond Weekly Digest 4
On our minds for the week of 10/18-10/23: UK Facebook Developers Garage, the future role(s) of Chief Conversation Officers and Chief Marketing Officers, and the 2010 BlogWorld Expo. Continue reading
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Categories: Creative & Development, Earned Media, Mainstream Media, Roundup, Social Media
BWE10, or: How I Learned To Stop Worrying And Love The BlogWorld
I have to admit; I was wary of the BlogWorld Expo at first. You’d think that someone who created her first web site in 1995 would have been to hundreds of blogger conventions and meet-ups by now, but the truth … Continue reading
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Categories: Earned Media, Events, Mainstream Media, Social Media
Tags: BlogWorld Expo, CRM, Ford, Kodak, mBooth, Pepsi
Two Into One Does Not Go: Welcome To the Chief Conversation Officer
David Hargreaves writes, “…in the medium term, two distinct roles for the CCO and CMO will cease to exist and they will morph into one role…” Continue reading
Crowd Accelerated Content
There is an interesting video of Chris Anderson talking at TED where he coins the term Crowd Accelerated Innovation, (you’ve probably read about this – his first talk at TED), where he predicts that video will dominate the internet in … Continue reading
Sharing Is The New Controlling
These days, the people who are still holding tightly to the reigns of control are being left behind. Continue reading
Beyond Analytics is a Finalist for the PRNews Best Digital Listening Program Award
PRnews announced last month that a Beyond Analytics Social Media Influencer Identification report is a finalist for their “Best Digital Listening Program” award. The study was commissioned by j2 communications for its digital voice services product eVoice. With sales of … Continue reading
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Categories: Analytics & Measurement, Mainstream Media, Social Media
Tags: analytics, award, eVoice, influencer, PRNews
Traditional News Outlets Still Beating Blogs to the Punch 96.5 Percent of the Time
So says a new study examining traditional news and blog coverage of the 2008 presidential election. Researchers at Cornell used computer algorithms to identify, track, and pinpoint the origin of repeated phrases on 1.6 million mainstream media sites and blogs. … Continue reading
Most Influential Blog Series: The Full Report
Today we bring you the full Power 50 Blog report. When my colleagues at Context Analytics and I set out to conduct this study, we wanted to provide PR professionals with research that would help them navigate the blogosphere by … Continue reading