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Three Takeaways From The Science of Sharing
This morning we hosted an event at Soho House New York to share some new research we have done in conjunction with M Booth on what we call “The Science of Sharing”. We had a panel consisting of Frank Torres … Continue reading
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Categories: Analytics & Measurement, Brand Value, consumer insights, Digital, Earned Media, Events, Loyalty, Mainstream Media, Next15, Portfolio, Search & Web, Social Media, Web Analytics
Tags: Consumer Insights, Digital Strategy, Infographic, M Booth, Science of Sharing, Social Consumer, Social Media
Grammar, Syntax, Punctuation: Writing the Wrongs of Social Media
Quotation marks, hyphens, and italics, oh my! Finding a way through grammar and punctuation for social media. Continue reading
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Categories: General, Mainstream Media, Social Media
Tags: grammar, punctuation, Social Media, syntax, writing
RootsTech: Family History Meets Technology
RootsTech is a completely new conference focused on bringing technologists and genealogists together to synthesize new innovations and solutions for family history research. Continue reading
YouTube Adblitz
This year, Adblitz was YouTube’s first ever program to have optimized versions for both mobile and GoogleTV, as well as PC. Continue reading
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Categories: Creative & Development, Mainstream Media, Portfolio, Social Media, Video
Tags: adblitz, Channel, contest, Google, Social Media, super bowl, Video, YouTUbe
Kenneth Cole’s Social Mistake
We work with brands to create and communicate their voice. Part of this learning process also involves understanding that this commitment of resources to social media is no longer an “also-ran” in marketing budgets. Continue reading
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Categories: Brand Value, Mainstream Media, Social Media
Tags: @kennethcole, bad tweets, epic fail, ethics, journalism, kenneth cole, Social Media
Beyond Weekly Digest 8
Brands becoming publishers and a three-part series on measuring influence, find them in the Beyond Weekly Digest. Continue reading
The Tide Has Turned For Brands To Become Publishers
It has been talked about for a long time, but it seems that 2011 is the year when brands will embrace their role as a publisher in the age of conversation marketing. Continue reading
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Categories: Brand Value, Mainstream Media
Tags: Best Buy, Brand, ces, fashion, Louis Vuitton, owned media, Public Relations, publishing, Sears
Productivity Radar
With a name like Beyond, it’s not surprising that we’d be a company obsessed with “what’s next.” Continue reading
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Categories: Brand Value, Mainstream Media, Roundup, Social Media
Tags: apps, productivity, Social Media, start-ups
Beyond October Digest
Blog posts for the month of October 2010 by members of Beyond: BWE10, earned media optimization, the end of websites, social media takeovers, crowd accelerated content, analytics & measurement, costume parties, channel agnostics, Gap’s big divide, and more. Continue reading
Beyond Weekly Digest 4
On our minds for the week of 10/18-10/23: UK Facebook Developers Garage, the future role(s) of Chief Conversation Officers and Chief Marketing Officers, and the 2010 BlogWorld Expo. Continue reading
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Categories: Creative & Development, Earned Media, Mainstream Media, Roundup, Social Media