-
Archives
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- April 2010
- January 2010
- November 2009
- October 2009
- July 2009
- June 2009
- May 2009
- March 2009
-
Meta
Two Great Examples Of Brands Rewarding ‘High Sharers’
Last month, we released a study, entitled the Science of Sharing. The findings, reported in Mashable among other places, showed that people who were classified as ‘High Sharers’ were three times more likely to recommend a product to a friend. … Continue reading
The Two Extremes of the Airline Industry
In the last 24 hours, a few interesting things have happened in the airline industry, but none of it should come as a surprise. Rather, the somber reality that American Airlines is filing for bankruptcy, and conversely the daring move … Continue reading
Three Takeaways From The Science of Sharing
This morning we hosted an event at Soho House New York to share some new research we have done in conjunction with M Booth on what we call “The Science of Sharing”. We had a panel consisting of Frank Torres … Continue reading
2 Comments
Categories: Analytics & Measurement, Brand Value, consumer insights, Digital, Earned Media, Events, Loyalty, Mainstream Media, Next15, Portfolio, Search & Web, Social Media, Web Analytics
Tags: Consumer Insights, Digital Strategy, Infographic, M Booth, Science of Sharing, Social Consumer, Social Media
Wall-Posting Paradox
Last week Italian fashion house Versace disabled wall posts to its Facebook page after it became overrun with messages from activists railing against the brand’s use of sandblasting, a tactic that gives denim a rugged appearance. A petition started by … Continue reading
Leave a comment
Categories: consumer insights, Customer Satisfaction, Loyalty, Next15, Social Media
Tags: Digital, EMEA
Be “More Than Friends” With Your Consumers
The internet is one giant real-time playground where the popular kids still rule the school. And if you’re not friends with those kids, prepare to eat your lunch alone. Continue reading
5 Comments
Categories: Brand Value, Earned Media, Loyalty, Social Media
Tags: community, content, friends, relationships, ror, unfriending
How to Build Your Facebook Presence
We have just released our Brand Interaction Study which helps to give some insights into the dos and don’ts for brands in running a Facebook presence. In talking to PR Week they asked us what we are doing with it so, given the article couldn’t cover them all, I thought it would be worth pulling out ten things we learnt from conducting the study which any brand can implement today. Continue reading
Leave a comment
Categories: Brand Value, Loyalty, Social Media
Tags: Brand, Brand Value, Earned Media, Facebook, Social Media
Beyond Weekly Digest 6
On our minds for the week of 11/12-11/21:
Budapest, the travel gold rush, It’s Nice That future:content, have SEO spammers broken search?, automated media measurement (and the importance of humans), Beyond’s Brand Interaction Study and the Facebook Four, and what ever happened to the design process? Continue reading
Leave a comment
Categories: Analytics & Measurement, Beyond Team, Brand Value, Creative & Development, Customer Satisfaction, Earned Media, Earned Media Optimization, Loyalty, Roundup, Social Media, Web Analytics
Tags: analytics, Brand Value, creative, Digital PR, earned media optimization, Facebook, PR Measurement, Public Relations, search engine optimization, Social Media, Video, Web Analytics