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Meta
Two Great Examples Of Brands Rewarding ‘High Sharers’
Last month, we released a study, entitled the Science of Sharing. The findings, reported in Mashable among other places, showed that people who were classified as ‘High Sharers’ were three times more likely to recommend a product to a friend. … Continue reading
The Two Extremes of the Airline Industry
In the last 24 hours, a few interesting things have happened in the airline industry, but none of it should come as a surprise. Rather, the somber reality that American Airlines is filing for bankruptcy, and conversely the daring move … Continue reading
The Squeaky Wheel Avoids the Bacon Grease: How to Turn a Fail Into a Win
Believe it or not, your some of your detractors could become your favorite fans. See how Chipotle wrangled a potential snafu into a win-win situation. Continue reading
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Categories: Customer Satisfaction, Next15, Social Media
Tags: Digital, North America
Wall-Posting Paradox
Last week Italian fashion house Versace disabled wall posts to its Facebook page after it became overrun with messages from activists railing against the brand’s use of sandblasting, a tactic that gives denim a rugged appearance. A petition started by … Continue reading
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Categories: consumer insights, Customer Satisfaction, Loyalty, Next15, Social Media
Tags: Digital, EMEA
Why You Should Be Going Beyond Sentiment – and How NPS Can Help Get You There
While perceptions are incredibly important in terms of influencing people’s buying behavior, we feel it is also important to understand how perceptions shape loyalty. Continue reading
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Categories: Analytics & Measurement, consumer insights, Customer Satisfaction, Social Media
Tags: metrics, net promoter score, nps
Beyond Weekly Digest 6
On our minds for the week of 11/12-11/21:
Budapest, the travel gold rush, It’s Nice That future:content, have SEO spammers broken search?, automated media measurement (and the importance of humans), Beyond’s Brand Interaction Study and the Facebook Four, and what ever happened to the design process? Continue reading
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Categories: Analytics & Measurement, Beyond Team, Brand Value, Creative & Development, Customer Satisfaction, Earned Media, Earned Media Optimization, Loyalty, Roundup, Social Media, Web Analytics
Tags: analytics, Brand Value, creative, Digital PR, earned media optimization, Facebook, PR Measurement, Public Relations, search engine optimization, Social Media, Video, Web Analytics
The Facebook Four: What A Fan Wants
When a company’s Facebook page fails to interact with their fans in the right way– not posting in a timely manner, not posting relevant content, not making actual interactions at all– not only does it reflect on the company’s lack of social media savvy, but on the company’s services and products as well. Continue reading