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Beyond Weekly Digest 8
Brands becoming publishers and a three-part series on measuring influence, find them in the Beyond Weekly Digest. Continue reading
The Tide Has Turned For Brands To Become Publishers
It has been talked about for a long time, but it seems that 2011 is the year when brands will embrace their role as a publisher in the age of conversation marketing. Continue reading
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Categories: Brand Value, Mainstream Media
Tags: Best Buy, Brand, ces, fashion, Louis Vuitton, owned media, Public Relations, publishing, Sears
Productivity Radar
With a name like Beyond, it’s not surprising that we’d be a company obsessed with “what’s next.” Continue reading
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Categories: Brand Value, Mainstream Media, Roundup, Social Media
Tags: apps, productivity, Social Media, start-ups
How to Build Your Facebook Presence
We have just released our Brand Interaction Study which helps to give some insights into the dos and don’ts for brands in running a Facebook presence. In talking to PR Week they asked us what we are doing with it so, given the article couldn’t cover them all, I thought it would be worth pulling out ten things we learnt from conducting the study which any brand can implement today. Continue reading
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Categories: Brand Value, Loyalty, Social Media
Tags: Brand, Brand Value, Earned Media, Facebook, Social Media
Beyond Weekly Digest 6
On our minds for the week of 11/12-11/21:
Budapest, the travel gold rush, It’s Nice That future:content, have SEO spammers broken search?, automated media measurement (and the importance of humans), Beyond’s Brand Interaction Study and the Facebook Four, and what ever happened to the design process? Continue reading
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Categories: Analytics & Measurement, Beyond Team, Brand Value, Creative & Development, Customer Satisfaction, Earned Media, Earned Media Optimization, Loyalty, Roundup, Social Media, Web Analytics
Tags: analytics, Brand Value, creative, Digital PR, earned media optimization, Facebook, PR Measurement, Public Relations, search engine optimization, Social Media, Video, Web Analytics
YouTube Planet Inspired
Beyond has partnered up with YouTube once again to produce another cutting edge co-branded YouTube channel — Planet Inspired. Planet Inspired is presented by YouTube and National Geographic, and sponsored by The North Face. Continue reading
Beyond October Digest
Blog posts for the month of October 2010 by members of Beyond: BWE10, earned media optimization, the end of websites, social media takeovers, crowd accelerated content, analytics & measurement, costume parties, channel agnostics, Gap’s big divide, and more. Continue reading
Why Earned Media Optimization Belongs in your Digital Marketing Toolbox Along with SEO and Ad Optimization
Most marketers have by now figured out how to use search engine optimization and ad placement optimization to yield better results from their digital marketing efforts. But they are missing a third tool to help them get the best results. … Continue reading