-
Archives
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- July 2009
- June 2009
- May 2009
- March 2009
-
Meta
Two Great Examples Of Brands Rewarding ‘High Sharers’
Last month, we released a study, entitled the Science of Sharing. The findings, reported in Mashable among other places, showed that people who were classified as ‘High Sharers’ were three times more likely to recommend a product to a friend. … Continue reading
Beyond Social Media Analytics — Getting to Consumer Insights
I was at Business Insider’s Social Media Analytics conference last week, and it’s always edifying to hear how the client side talks about the challenges and importance of data and meaningful analysis around social media. Being at the receiving end … Continue reading
4 Comments
Categories: Analytics & Measurement, Brand Value, consumer insights, Next15, Social Media
Three Takeaways From The Science of Sharing
This morning we hosted an event at Soho House New York to share some new research we have done in conjunction with M Booth on what we call “The Science of Sharing”. We had a panel consisting of Frank Torres … Continue reading
2 Comments
Categories: Analytics & Measurement, Brand Value, consumer insights, Digital, Earned Media, Events, Loyalty, Mainstream Media, Next15, Portfolio, Search & Web, Social Media, Web Analytics
Tags: Consumer Insights, Digital Strategy, Infographic, M Booth, Science of Sharing, Social Consumer, Social Media
The ‘Beauty’ Of Simple Content Ideas
People always ask me to tell them what I think is the “COOLEST,” most “VIRAL” brand content. Then they’re always shocked when I list the simplest of ideas — single-action apps, info-graphics, contests, punchline media (short funny videos or cleverly written list-posts). Continue reading
With Facebook Deals, Maybe It Is Finally Time To Check-In
With Facebook just announcing Facebook Deals, the motivation for people to check-in might be about to take a whole new turn. It will be very easy for Facebook to start offering specific brand deals to people who mention brands in a news feed or check-in using Facebook places. The possibilities for combing the social, mobile and location-based elements of Facebook with the Facebook Deals engine is exciting for both brands and consumers. Continue reading
Leave a comment
Categories: Brand Value, Social Media
Tags: check in, Facebook, foursquare, location-based services, social-loco
Be “More Than Friends” With Your Consumers
The internet is one giant real-time playground where the popular kids still rule the school. And if you’re not friends with those kids, prepare to eat your lunch alone. Continue reading
5 Comments
Categories: Brand Value, Earned Media, Loyalty, Social Media
Tags: community, content, friends, relationships, ror, unfriending
Facebook Pages: The Updates and What You Need to Know
Facebook has updated Pages for Businesses. We like this. Continue reading
Kenneth Cole’s Social Mistake
We work with brands to create and communicate their voice. Part of this learning process also involves understanding that this commitment of resources to social media is no longer an “also-ran” in marketing budgets. Continue reading
1 Comment
Categories: Brand Value, Mainstream Media, Social Media
Tags: @kennethcole, bad tweets, epic fail, ethics, journalism, kenneth cole, Social Media
Game Changers: an interview with Radio 1′s Hugh Garry
We just wanted to share our excitement over a new series of videos we’ll be releasing via our YouTube channel this year. With so many innovative campaigns redefining the digital landscape, we’re looking to get inside the heads of the industry’s best … Continue reading
Leave a comment
Categories: Brand Value, Social Media
Tags: beyondtv, game changers, hugh garry, interview, Video
The Wind in Your Sails: 4 Tips for Creative Inspiration
Admit it: how many times have you resorted to arranging paper clips on your desk in fantastical formations or practiced balancing a pencil on your nose, just to avoid looking a blank page? Continue reading
Leave a comment
Categories: Brand Value, General
Tags: ancient greece, brainstorms, chocolate, creative, doldrums, inspiration, writing